If you ask ten people "What is digital marketing?", you will get ten different answers. Some will say it's running Facebook ads. Others will say it's posting on Instagram. Some might say it's sending emails. Digital Marketing is the practice of promoting products or services using digital channels to reach consumers. Unlike traditional marketing (billboards, [...]
You are tapping through your friends' Stories, getting caught up on the weekend's events, when suddenly—BAM. A loud, jarring video ad for a mobile game takes over your screen. You frantically tap the right side of the screen, but the "Skip" button hasn't appeared yet. Snapchat ads are among the most aggressive because they are [...]
You bought a Kindle to read in peace. But every time you put the device to sleep, instead of a nice literary cover or a peaceful screensaver, you see an ad for a steamy romance novel or a generic mystery thriller you have no interest in. It breaks the immersion. To remove ads (officially called [...]
You are browsing a recipe site, and suddenly a new window opens claiming "Your McAfee Subscription Has Expired." You close it, but five minutes later, a small box slides into the bottom corner of your screen telling you that you have won a Walmart Gift Card. The official Google support page tells you to simply [...]
You are having dinner with a friend. You mention—out loud—that your back hurts and you need a new mattress. You have never searched for mattresses. You have never clicked on a mattress ad. Yet, two hours later, you open Instagram, and there it is: an ad for a memory foam mattress. The short answer is: [...]
You rush to the movie theater, stressed that you are running five minutes late. You buy your popcorn, sprint to your seat, and... sit there for another 25 minutes watching car commercials and trailers for movies you don't want to see. It feels like the start time listed on your ticket is a lie. On [...]
You remember the glory days of HBO. It was the premium cable channel where you paid extra to escape commercials. When it became HBO Max, it kept that reputation. But now, under the new name "Max," the service seems to be acting more like a cable network than a premium streamer. Yes, the "Max With [...]
You cancel your $18 Hulu subscription because the ads are driving you crazy. You download Tubi, expecting a garbage experience because, well, it's free. You prepare yourself for a tsunami of spam. But then you watch a movie, and something strange happens: you actually finish it without feeling angry. Yes, Tubi has ads. It is [...]
When you load a webpage on The New York Times or open an app like Candy Crush, you see an ad banner. You probably ignore it, but the technology behind that banner is a marvel of modern engineering. Real-Time Bidding (RTB) is the automated process of buying and selling digital ad inventory through an instantaneous [...]
Imagine running a physical store where everyone shops in the dark. You can hear the cash register ring occasionally, but you have no idea who came in, which aisles they walked down, or why 50 people walked in the door and immediately turned around and left. That is running a website without Web Analytics. Web [...]
