Ten years ago, "Personalization" meant sending an email that said, "Hi John," instead of "Hi Customer." Today, if that is the extent of your personalization, you are failing. In Digital Marketing, Personalization is the real-time customization of content, product recommendations, and messaging based on a specific user's individual data, behavior, and intent. It is the [...]
Imagine a soccer team scores a goal. Player A stole the ball. Player B passed it down the field. Player C kicked it into the net. Who gets the credit for the goal? In most stats, Player C gets the point. But the coach knows that without Player A and B, the goal never would [...]
In the physical world, a salesperson guides you through a store, answers your questions, and walks you to the register. On the internet, there is no salesperson. There is only the Sales Funnel. A Sales Funnel is a visual representation of the customer journey, illustrating how a vast audience of potential buyers is narrowed down [...]
If you run an e-commerce store selling shoes, you wake up every month with $0 in revenue and have to hustle to make sales. If you run a subscription business (like Netflix, Spotify, or a SaaS company), you wake up on the 1st of the month with money already in the bank. MRR (Monthly Recurring [...]
You can send one million people to your website, but if none of them buy anything, your business is worth zero. CVR (Conversion Rate) is the percentage of users who complete a desired action out of the total number of visitors. It is the ultimate measure of your website's efficiency. While metrics like CTR (Click-Through [...]
First, let’s clear up a massive confusion. If you Google "CPA," you will find thousands of articles about tax professionals (Certified Public Accountants). In Digital Marketing, CPA stands for Cost Per Acquisition (sometimes called Cost Per Action). It is arguably the most important metric in your entire dashboard. While clicks (CPC) and views (CPM) are [...]
You signed up for "Peacock Premium" assuming that the word "Premium" meant a luxury, uninterrupted experience. Then, you sat down to watch The Office, and a commercial started playing. It feels like false advertising. The confusing naming conventions of streaming services have led many users to accidentally sign up for commercials they thought they were [...]
You remember when Disney+ launched as the ultimate ad-free sanctuary for your childhood favorites. But recently, you logged in or checked your bank statement and noticed things have changed. With prices rising and new tiers appearing, it is confusing to know exactly what you are paying for. Yes, Disney+ now has ads on its "Disney+ [...]
You sat down to watch The Boys or Reacher, expecting the seamless experience you have enjoyed for years, only to be interrupted by a commercial for laundry detergent. It feels like a betrayal. You are already paying a yearly subscription fee for Amazon Prime, so why are you suddenly being treated like a free-tier user? [...]
You have decided to stop advertising. Maybe the costs were too high, the results were poor, or you are simply closing your business. You log in to find the "Delete" button, but it isn't there. Instead, you are navigating a maze of menus, worrying that if you do it wrong, Google will keep charging your [...]
