If you’ve been on YouTube, Twitch, or TikTok lately, you’ve probably seen it — the colorful tubs, chaotic memes, and unfiltered ads that feel more like jokes than marketing. That’s GamerSupps, the energy brand that turned caffeine and internet humor into a cult business success.

But who really owns GamerSupps? And how did ownership changes shape the brand’s evolution? Let’s dive deep into the history, the people behind it, and how every era of leadership changed the game.

Quick Answer: Jschlatt Owns GamerSupps Today

As of 2022, YouTuber and entrepreneur Jschlatt officially owns GamerSupps. His takeover marked a new chapter in how creator-driven brands operate — blending personality, humor, and community culture into a thriving business model.

Yet before Jschlatt stepped in, GamerSupps had gone through multiple ownership phases — each one leaving a unique imprint on how the brand built its identity.

Ownership Timeline: From Startup Founders to Creator Ownership

1. The Founders’ Era (2015–2019): The Product-First Stage

GamerSupps was founded in 2015 by Eric Frayman, Ryan Morrison, and Ryan Garvey — three entrepreneurs who spotted a gap between traditional energy drinks and gamer needs.

Their approach was simple but smart:

• Develop a sugar-free, keto-friendly energy formula that improves focus without the crash.
• Target the esports and PC gaming communities, not general consumers.
• Build credibility through grassroots marketing instead of expensive sponsorships.

Result:

GamerSupps grew quietly but steadily among gamers who valued performance and health.
By 2018, the GG Energy line became a recognizable niche brand, rivaling early GFuel momentum.

2. The Growth Phase (2019–2022): From Startup to Sponsorships

As the product gained traction, the company brought in new investors and marketing leads.

This phase aimed to turn the small niche into a scalable business:

• Launched new flavors and limited editions.

• Partnered with mid-tier creators on YouTube and Twitch.

• Expanded fulfillment to Amazon, Walmart Marketplace, and direct e-commerce.

Strategy:

Focus on influencer partnerships instead of traditional ads — an early sign of how the brand understood internet culture before most competitors.

Outcome:

GamerSupps doubled its DTC revenue between 2020 and 2021, proving that community marketing could outperform big-budget campaigns.

3. The Jschlatt Era (2022–Present): From Energy Brand to Meme Brand

In May 2022, YouTuber Jschlatt announced that he had officially acquired GamerSupps.
The move stunned fans — and instantly redefined how creator-owned brands could operate.

Schlatt’s Strategy:

1. Own the narrative — position the brand as authentically chaotic and self-aware.

2. Humanize the voice — replace corporate copywriting with creator humor.

3. Lean into collectibles — expand the Waifu Cup series and limited collaborations.

4. Be everywhere online — meme marketing across X (Twitter), TikTok, and Reddit.

Results:

• Massive viral exposure from creator collabs.

• Increased sales volume while keeping price per serving low (~$0.35).

• Grew brand loyalty by building a distinct “GamerSupps personality.”

As Schlatt once joked,

“It’s not just caffeine — it’s culture in a cup.”

This approach turned the brand from an energy drink to a cultural artifact of internet humor.

4. SMii7Y Joins (2025): Expansion Through Creator Partnership

By 2025, another major influencer — SMii7Y, known for his gaming and comedy content — reportedly joined as a minor equity partner.
His role focuses on:

• Building cross-creator collaborations.

• Helping GamerSupps expand internationally.

• Strengthening community-led product testing.

The addition of a second high-profile creator further solidified GamerSupps as a creator-owned ecosystem, not just a beverage company.

5. Strategy Evolution — From Ingredients to Identity

Each ownership stage reflects a clear evolution in philosophy:

6. Comparison: GamerSupps vs. GFuel

While GFuel pioneered the “gamer supplement” category, GamerSupps disrupted it with humor, low pricing, and direct creator trust.

7. Lessons from the Ownership Journey

The GamerSupps story captures the evolution of modern digital entrepreneurship:

1. Product quality builds trust.

2. Influencer marketing builds reach.

3. Creator ownership builds culture.

4. Community participation builds longevity.

By moving from a startup model to a creator-driven brand, GamerSupps proved that authenticity and humor can outperform traditional marketing spend.

Final Thoughts

So, who owns GamerSupps? Today, it’s Jschlatt, joined by a growing network of creators like SMii7Y — but the real answer is more nuanced.

GamerSupps is owned by its community, its culture, and the chaotic creativity of the internet itself.

From 2015’s small-batch startup to a global meme empire, every ownership phase contributed something vital:

• The founders built the foundation.

• The investors scaled it.

• The creators made it iconic.

In the modern economy, personality sells — and GamerSupps is living proof.